Today, billions of people around the world are turning to social media to socialize, conduct business, keep up with the news, as well as discover, discuss, and share information. The significance of this global adoption of a relatively new communication and information technology cannot be overlooked.
As a country, Canada has one of the most connected populations in the world. For many Canadians, social media is now a part of their daily routine. Survey results show that an overwhelming majority of online Canadian adults (94%) have an account on at least one social media platform. This makes it critical for policymakers, researchers, and others to have a better grasp of what social media platforms Canadians are using to connect and converse with one another.
This report provides a snapshot of the social media usage trends and patterns amongst online Canadian adults based on an online survey of 1,500 participants.
CBC News Story: How does your social media use stack up against other Canadians?
Authors: Anatoliy Gruzd, Jenna Jacobson, Philip Mai, and Elizabeth Dubois
Published By: Ryerson University Social Media Lab
Publication Date: 2018