Ontario’s VQA (Vintners Quality Alliance) wine and grape industry has a common vision that, “by 2030 Ontario’s wine consumers will confidently choose our VQA wines over imported
alternatives”.
Two foundational factors are envisioned to drive the industry’s evolution toward 2030:
- To be successful when the consumer is the industry’s singular focus, exceeding their wants and their needs
- To re-create a unified industry voice to advocate for improved consumer and producer outcomes – with governments, with regulators and with sales channel partners
The intent is that these factors will having more engaged consumers, delivering increased sales and a more financially sustainable and successful VQA industry.
Visit Wine Country Ontario for additional information
Publication Date: February, 2023
Published By: VQA Wines of Ontario; Wine Growers of Ontario; and Ontario Craft Wineries
Click here to access Ontario’s VQA Wine and Grape Industry 2030 Vision
