The arts and cultural sector covers all demographic groups due to the range of arts and cultural activities that motivate North Americans’ trips. This includes men and women equally and spans all age, education and income groups. At the aggregate level, sector members closely resemble all North Americans who have travelled to Ontario. There are, however, noteworthy demographic differences from one arts and culture group to another. These variations are described in this report and provide insights into the motivations and demographic characteristics of this large, varied and important market for tourism in Ontario.

Published By: Research Resolutions & Consulting Ltd. for the Ontario Arts Council

Publication Date: November, 2012

Contact: Janice Lambrakos,

View Ontario Arts and Culture Tourism Profile

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