This public trust research provides a benchmark on the model and comparison to consumer trust studies undertaken by The Center for Food Integrity in the United States since 2007. The Consumer Trust Model was tested using food system issues in food safety, nutrition, the environment and animal welfare. By using The Center for Food Integrity (CFI)’s peer reviewed and published Consumer Trust Model, our research explores how food system stakeholders – from farmers, agribusinesses, food companies to retailers and restaurants – can increase their understanding on how to earn trust on a variety of food system topics.
This research will help us better understand what’s most important, relevant and likely to build trust with Moms, Millennials, Foodies and Early Adopters in today’s environment.
Published By: The Canadian Centre for Food Integrity
Publication Date: 2016