In the winter of 2017, sport management Master’s student Chris Charlebois surveyed 251 people attending the Scotties Tournament of Hearts to measure how they perceived the national championship affecting St. Catharines and the Niagara region in terms of economic, social, and environmental impacts. This policy brief, written by Charlebois and Dr. Julie Stevens (Director of the Centre for Sport Capacity) presents those findings, as well as economic impact indicators of eight other sporting events held in Niagara over the past five years, in an effort to offer a better methodology for local decision-makers to measure the success of these types of events, and, in turn, find ways to effectively support sport-event hosts in the region.
Authors: Chris Charlebois & Julie Stevens
Published By: Niagara Community Observatory
Publication Date: February 2018