Niagara has one of the largest senior populations in Canada. According to reports, the number of seniors is expected to double within 25 years. Our large baby boomer generation, which began to turn 65 in 2011, has a great deal of purchasing power along with the time to shop.
Seniors households spend a smaller share of their expenditures on food and shelter, as such a higher proportion report they spend more on discretionary items including clothing, recreational equipment, travel accommodations, cellular phone services, etc.
It has been proven that satisfied customers focus their spending power where they have a long-term relationship. Older adults tend to be loyal customers. If your business is age-friendly you can attract and keep customers within a large and expanding demographic.
Published By: Welland Senior Citizens Advisory Committee
Publication Date: 2009