Social Marketing in Public Health

The goal of this webinar is to provide participants with the knowledge and skills needed to build a social engagement strategy.

It will provide agencies and individuals involved in health promotion initiatives an overview of how social media redefines traditional communication methods and how it can be leveraged to expand reach, influence health decision-making and facilitate engagement and information sharing.

Learning Objectives:

• Present current social marketing frameworks and models
• Increase knowledge of how social marketing has changed as a result of Web 2.0
• Examine the six steps to create an effective social marketing strategy