Mental Health Movement, #ProjectPlaid encourages the community to wear plaid.
Today, the Niagara community and even Niagara Falls are turning Plaid in support of #ProjectPlaid, a mental health movement in support of Pathstone Mental Health.
Following the tragic loss of Amelia Durocher to suicide in February of 2019, her mother Shanta Rangaratnam channeled her energy and grief into #ProjectPlaid. Plaid was Amelia’s signature style, whether she was out with friends, heading to class at Brock or to work at Winner’s you would typically see something plaid on Amelia.
Today is Plaid Friday, where you are encouraged to wear plaid, talk about mental health and donate to Pathstone. A number of companies, schools, clubs, and individuals have joined the movement including the Niagara Catholic District School Board with more than 50 schools planning their own #Projectplaid events.
We are so thrilled at the response from our community to this campaign and the conversations that are being held at work, play, and in schools around mental health and wellness. Those who are donating to the campaign should know that we are inching closer to our $30,000 goal, which will alleviate some of the pressure that Pathstone programs have been under especially through the pandemic.
Special offers to the public to mark #ProjectPlaid include:
ALLMeridian locations are selling #ProjectPlaid signature toques for $25 each. You can also donate to receive a #ProjectPlaid sticker.
Urban Cravings– 3 locations in St. Catharines and Foothill will donate $1 for every rice bowl sold today.
Harvey’s – Niagara Falls locations will donate $2 for every Angus Burger Combo sold.
Upper Deck– St. Catharines is donating 10% of food sale profits.
Zippy Drive– This driver service, donating ALL revenue this week.
At 10:15 tonight, Niagara Falls will be illuminated Black & Red, to mark #ProjectPlaid.