This session will walk you through the balancing act of investing in social media as an important communication tool, while budgeting your time wisely; not spending countless hours creating content that no-one will see. We will walk you through the components of a simple social media strategy and review the basics of social media analytics; helping you better understand engagement rates, reach and followers. Lastly, we will have two Niagara charities share their best practices and provide us with real life examples of how to use social media effectively.
Please note: This session is designed for small to medium nonprofits who have either one marketing/communication staff or a staff person who wears many hats, including handling social media. This session is delivered from a communications perspective and will touch on fundraising, but will not be exclusively about fundraising. Communication Staff welcome!
AGENDA
DOORS OPEN 8:30 a.m. | SESSION BEGINS AT 9 a.m.
Breakfast buffet and hot coffee available.
PART 1: SOCIAL MEDIA FOR SMALL NON-PROFITS- Presented by Suzanne Veenstra, Marketing & Communications Coordinator, NCF
- Why use social media as a communication tool?
- Social Media channels to focus on
- Components of a basic social media strategy
- The importance of Analytics
PART 2: ANALYTICS 101- Presented by Jay Strauss, Social Media Consultant, ASG
- How to navigate Meta Business Suite & Google Analytics
- The basics about UTM Campaigns
PART 3: NIAGARA CHARITIES CASE STUDIES
- Case Study 1: Jess Doan, Communications & Event Coordinator, Community Care St. Catharines & Thorold
- Case Study 2: Annie Slate, General Manager, Carousel Players
PART 4: Q&A + NETWORKING
- Q&A
- Networking
Click here for more information and to purchase tickets: https://www.canadahelps.org/en/charities/niagara-community-foundation-fondation-communautaire-de-niagara/events/social-media-for-charities/
