Ontario’s Legal Framework for Cannabis and Exploring Strategies for Developing Prevention Campaigns

With legalization of recreational cannabis on the horizon, there is concern that communicating prevention messages to youth may be more challenging than ever given the potential for further normalization society-wide.

This webinar is aimed at those interested in developing health communications targeting Ontario’s youth to promote awareness about the new legal framework and prevent use/misuse of cannabis during this critical time of brain development.

The audience will:

1. Understand the key elements of Ontario’s framework for managing the federal legalization of cannabis;
2. Learn about youth-focused prevention campaigns implemented in jurisdictions where cannabis is already legal (Colorado, Oregon, Washington);
3. Review lessons learned from successful tobacco prevention messaging; and
4. Discuss how these learnings, and experiences shared by attendees, can be applied to develop effective cannabis prevention messages for youth in Ontario.

This webinar will include a presentation followed by an opportunity for an interactive discussion.

This webinar is hosted by HC Link.