Limited resources and a reliance on low-cost marketing may be hindering your opportunity for growth. Learn how to make a cost-effective and high-impact MarCom strategy that will help you grow your customer base and retain repeat clients.
Marketing and communications (MarCom) is the ability to communicate your brand to your target customers, through targeted channels and messaging that resonates with your customers’ problem or need.
In each four-hour session you will generate a deliverable that will help you create your MarCom strategy.
This workshop is ideal for startups that are ready to build their brand.
This workshop is held over three sessions:
- November 16th: Identify and Define Your Target Audience
- November 24th: Evaluating Channels
- December 1st: Communicating to Customers
This workshop series is hosted by MaRS.