In this free webinar, sponsorship expert Chris Baylis will look at three case studies focused on sponsorship sales. These three case studies represent some of the common mistakes made when approaching sponsors as well as an example of sponsorship done right.
In addition to the case study analysis, Chris will take you through sponsorship best practices, including how to build sponsorship proposals that close more sponsorship dollars.
Looking at the full spectrum of the sponsorship sales process, Chris will discuss:
- Sponsorship case studies outlining common mistakes and best practices
- Determining how much to charge for your sponsorship levels
- The end of “Gold, Silver, Bronze” sponsorship packages and what to replace them with
- Prospecting secrets to get your sponsors to tell you exactly what they want and what they are willing to spend money on
- Using activation and fulfillment to write next year’s sponsorship package