March 10, 2017 @ 12:00 pm – 4:30 pm
Brock University - Cairns Building, Room 207
500 Glenridge Ave
St. Catharines, ON L2S 3A1
Innovate Niagara

Entrepreneur’s Toolkit Workshops are experiential, hands-on workshops facilitated by experienced entrepreneurs. The workshops offer ventures tools, mentoring and peer feedback to solve specific problems and develop essential business components.

Marketing and communications (MarCom) is the ability to communicate your brand to your target customers, using channels that find your target customers and messaging that resonates with your customers’ problem or need.

Due to limited resources, many new ventures rely on low-cost marketing and communications strategies and activities to develop and scale their businesses. This workshop series examines the principles of marketing and communications strategies and provides relevant frameworks and tools for you to increase opportunities for growth.

Workshop schedule:

  • Session 1 – Identify and Define Your Target Audience – March 10, 2017, 12:30-4:30pm
  • Session 2 – Evaluating Channels – March 17, 2017, 12:30-4:30pm
  • Session 3 – Communicating to Customers – March 24, 2017, 12:30-4:30pm

This workshop series is hosted by Innovate Niagara.